HUSH wasn’t created to be a brand. It was created to break the silence.
It started in silence.
That quiet pause between the joke and the shrink.
The awkward moment curiosity got side-eyed.
The feeling that exploring your sexuality still came with a side of shame.
Even in places that claimed to be inclusive, there was always something unspoken - a sense that pleasure was something to hide.
HUSH was born from that space. Not to shout over it, but to create a brand that speaks clearly, confidently, and without apology.
We didn’t want lube that looked like medicine or felt like a punchline.
We wanted something unapologetic - designed, elevated, unlabelled.
Something that looks good, feels even better, and belongs on your nightstand.
HUSH is for the curious, the confident, the real.
No assumptions. No categories. Just authenticity.
We make room for expression, exploration, and pleasure on your terms.
Whether you’re easing in or all in, solo or shared, experienced or just figuring it out - you’re welcome here.
No shame. No judgment. Just confidence.
This brand is a quiet revolution.
A reminder that pleasure is part of wellness - that your rituals deserve better. That you deserve better.
Explore at your own pace. Your pleasure, your way.
Welcome to HUSH.
FROM OUR FOUNDER
HUSH was never meant to be just a brand. It exists because I’ve lived the silence it speaks to - and I know I’m not the only one
Growing up in a regional town there wasn’t space for curiosity, not the kind that asked questions about identity, intimacy, or expression. You learnt early to laugh it off, brush past it, or push it down.
I got good at that.
At showing up in ways that felt “safe” successful, straight-passing, put-together.
But I knew what I was hiding. Even years later running my first business, that quiet pressure was still there.
The expectation to stay surface-level.
The discomfort when conversations drifted too close to anything real.
You learn to keep certain things unspoken, until one day, you stop.
HUSH came after I realised the truth: curiosity is universal. The more I owned it, the more people around me admitted the same. So why the labels? Why the shame? Pleasure isn’t something to hide - it’s something to enjoy, confidently
This isn’t just lube. It’s a response to every time someone felt the need to hide who they are, or what they enjoy. I created HUSH because everyone deserves products that feel unapologetic, unlabelled, and part of daily life. Regional or city, male or female, curious or confident - it’s for the real.
This brand is personal.
It’s for the ones who’ve had to carve out space instead of being handed it.
For the ones who’ve lived through awkward and come out real.
For the ones still figuring it out, at their own pace. You’re seen here.
You belong here.
And you don’t need to explain a thing.
Stay curious. Stay unapologetic.
Jack
Founder, HUSH